WeatherHYDE is the world’s first reversible and insulated tent, designed to save the lives of homeless living in extreme weather, and perfect for outdoor, camping and recreational use. It is women-centric, offering privacy and safety with an opaque skin and lock mechanism, and easily mounted, enabling a single person toolless installation within 15 minutes. The reversible skin allows to either trap body heat or reflect sun heat, depending on what is required for the climatic context where it is used. It fits families of 5, is portable, low-cost, easy to maintain and requires no ground anchoring, making it suitable for all environments. WeatherHYDE received global coverage when its videos went viral with over 40 million views, and Ashton Kutcher called it ‘innovation at its finest’.